The Next Evolution of iBuyers: ‘Power Buyers’
Sep 2, 2021
The past year has changed the way people buy and sell homes, with new buying and selling options gaining traction in the marketplace. In addition to the well-known iBuyers, these include a more recent category of companies such as EasyKnock, Homeward, Knock and Ribbon. The details of these programs vary, but one common denominator is dramatically increasing the consumer’s power as a homebuyer—hence our preferred term for these companies, “Power Buyers,” coined by global real estate tech strategist Mike DelPrete.
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