The Next Evolution of iBuyers: ‘Power Buyers’

The past year has changed the way people buy and sell homes, with new buying and selling options gaining traction in the marketplace. In addition to the well-known iBuyers, these include a more recent category of companies such as EasyKnock, Homeward, Knock and Ribbon. The details of these programs vary, but one common denominator is dramatically increasing the consumer’s power as a homebuyer—hence our preferred term for these companies, “Power Buyers,” coined by global real estate tech strategist Mike DelPrete.

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