Absolutely, but not the way you might think. zavvie is very different from typical lead gen programs that may provide a large quantity of non-local buyer leads.
In contrast, zavvie generates two different types of leads:
- “Local Leads” that are captured for you through Facebook. These are people who clicked on a zavvie post, indicating they live in or are interested in your exclusive neighborhood. These leads may be added to your database for follow up email drip campaigns.
- “Need Help Now Leads” are people who reach out to you through phone, Facebook, or email. These are the best leads of all: people who have gotten to know you, over time, as the local go-to pro through your zavvie posts.. zavvie is all about Need Help Now leads.
Sharing your expertise! Posting once or twice a week using the zavvie apps and templates can be very effective. We find sold reviews get the best engagement. Here’s the zavvie best practice: write a listing and sold review for every property that goes on the market in your farm.
Also, there’s a lot you can do offline to reinforce your standing as the local go to pro. Believe it or not, just being present in your neighborhood - even walking your dog or working in the local coffee shop - makes a big difference. See the Hyperlocal Hero checklist for ideas.
No. We recognize that very few busy agents have the time and inclination to blog. So, zavvie pros don’t write blog articles. Instead, we believe in quick, insightful posts - the information you already have in your head, and might text to a client.
Do you have a neighborhood website and neighborhood Facebook page? Few agents do. If not, how do people who are interested in your neighborhood find you? These can be a valuable addition to your marketing.
- zavvie can be your safety net when you just can’t post. Do you ever get too busy, or take a vacation?
- zavvie’s apps can make your current posting easier and more efficient.
- Our Facebook lead gen delivers Local Leads with email addresses to your Inbox.
Our Media Team has a structured plan for daily posts that is easily adapted to any geographic area. We scour the web for local information such as listings, local happenings, and relevant market trends that fit each area. We create posts using that information. The process is the same for any area in the country.”
Basically, the same amount of time as it takes you to write a text message, update your Facebook, send a tweet, or post to Instagram. Think seconds, not minutes.
Not really. We do post to your neighborhood website and Facebook pages every weekday, which provides a baseline of content that shows you are an active agent. But, to really position yourself the local expert, it’s important that you post consistently to share your knowledge and insights with your neighborhood audience through consistent posting. After all, you’re the neighborhood expert, and the more useful information your audience gets from you, the better.
As soon as you are set up on zavvie, you will immediately benefit from the reinforced internet presence (the neighborhood website, neighborhood Facebook page, and daily content) that strengthens your credibility as the local expert. Your internet presence can be crucial in helping you pass the “online interview” that sellers and buyers inevitably conduct before choosing an agent.
In terms of building a web audience of homeowners and buyers who will see you as the local go-to pro and become sales opportunities, we find that usually takes six months to a year, depending on how often you post (in addition to the daily posts zavvie automatically provides). zavvie clients who consistently post insightful information can gain significant market share in that time frame.
Initially, there will be a few tasks for you to complete when you are getting set up, such as downloading the mobile app, choosing a neighborhood brand URL, and uploading photos to your account. Your Success Manager can walk you through all of this. Once those tasks are complete and you are set up, the time you spend on zavvie can vary from zero to no more than a few minutes each day. Of course, the time you spend working with leads and clients from zavvie will probably be much greater.