Blog

zavvie CEO & founder, Lane Hornung lives and breathes HyperLocal. Watch his NAR REach presentation from the opening day of the  NAR 2018 Conference in Boston.

We agree again! Brad Inman shares why HyperLocal is the key to making real estate agents indispensable.

Great article by Aldo Svaldi in The Denver Post with more insights on Zillow Offers in Denver.

You are the local expert. Flaunt it.

A “HyperLocal Movement” in real estate is presenting real estate agents and brokerages with a massive opportunity to build robust businesses

Check out some of our highlights from 2017 and Cheers to a prosperous and successful year ahead!

Real estate brokers and agents recognize that above all else, consumers want neighborhood expertise.

A presentation about how to catch the wave of HyperLocal Leads

There are two schools of thought when it comes to planning hyperlocal content.

If you’ve figured out your target audience and nailed down a strategy for your HyperLocal marketing campaign, then you’re well ahead of most real estate businesses

How to answer possibly the most important marketing question there is: Who is your target audience?

The best HyperLocal marketing has these three qualities.

HyperLocal marketing is the best way to tap into the gap between the consumer need for local information and the lack of high-quality information online

More and more, agents are realizing that hyperlocal marketing is the right strategy to build a strong business.

Want a simple way to increase engagement with your Facebook posts? Ask your followers a question at the end! Studies show that posts with a question have a 92% higher comment rate than non-question posts. Make sure to ask your question at the end of the post though as that could lead to there being…

At this point, we know that you’re all using Facebook to promote your business, but have you thought about getting on Nextdoor.com? For those who don’t know, Nextdoor is a private social media network that allows you to get more involved in your neighborhood and generate business as a result.  Nextdoor’s rules about promoting your…

The contact thru a zavvie post led to listing the client’s home (for $525k) and getting one under contract as their buyer agent for $855k.

Whether it’s your morning latte or cold pint of locally brewed beer, we all have our favorite neighborhood places to go to grab something to drink. Here are some of zavvie’s favorite local spots. (All images are property of their respective companies) For Beer: Upslope Brewing Company (Boulder), 12 Degrees (Louisville), Odd 13, Rayback Collective…

Struggling to come up with regular content to post? Take some time at the start of each month and create a posting schedule. That way you can work on posts ahead of time and schedule them through the zavvie console. This is a great way to make sure that you’re regularly posting, even if you…

Congrats to our friends at 8z, just recognized as #1 by the Denver Post. Every 8z agent is a zavvie pro, and we are proud to help them succeed! “Co-workers, or “8zers,” as they’re known, reported that they appreciate their company’s flexibility, commitment to training, and “kind, sharp, brilliant, trusting upper management.” They also appreciate…

Did you know that the headline you give your posts can make all the difference in whether or not people stop and read the entire post? 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of the post. So how do you get the most…

First, a couple of points about Farm marketing and what we call “Digital Power Farming.”     1.    Everyone knows that Farm marketing works. As Tom Ferry says, “Farming is the most powerful way to grow and maintain a successful real estate business.” For busy agents, the challenge has always been finding the time to consistently…

A new Facebook feature is building steam and surely will continue to take over newsfeeds in 2017…Facebook Live.  This feature allows you to stream a video right on to Facebook and get immediate engagement.  The video then saves to your page for viewers who missed your live stream. Why should you give video a try?…

At zavvie, we have the benefit of several years of experience with all facets of Farming